Data unification
Customers use multi devices and browsers to access brand digital assets and brand have to unify those data to have 360 degree view of customer. It’s enable brand to send seamless and personalized message to customers.
How it works
Using deterministic technology to identify customer on multi sources
Deterministic
Using customer identifiers like customer id, email address, mobile number or loyalty id to identify customers on digital assets
Probabilistic
Using marketing campaign like email, push notification to get user interact and match with identified profile from other devices or browsers.
Customer identifiers
Define identifier to collect and unify your customer data
National ID
Using in banking or insurrance industry, NID is highest priority in identifiers list.
Customer ID
Most of brands are using Customer ID to identify their customers including CIF, Loyalty ID, Username or User ID…
Email address
Customer provide email address first to subscribe or send transaction notification.
Mobile number
Mostly on mobile app or brand need to validate via message OTP to create account.
Device ID
Mainly on website or mobile app using technology to generate unique id and store on website cookie or app storage.
Other ID
Like advertising id, social follower id… generated by third party and useful for those systems.
Unification by use cases
How single customer view help marketer and business
Registration
Customer fill identifiers like National ID, Email Address or Mobile Number during eKYC process to register new account. Based on given identifiers, platform will map and convert anonymous id to identified id.
Popup
Marketer display lead form popup to collect lead information from web popup or in-app popup, including provide email to receive promotion code, submit lead form to apply product or service...
Login
Customer login on website from company and login on mobile app from home, platform will realize and map identifiers to identify the same person.
Transaction
Customer make transaction like ecommerce transaction, POS transaction... platform will map with online digital behaviours and information to the same person.
Your scenario
Please describe and submit your customer data unification scenario then we can analyze and give a feedback.